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Sunday, January 2, 2011

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Oprah Winfrey launches new TV network

By: Ravi Panjwani On: Sunday, January 02, 2011
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    The Famous International Talk Show- The Oprah Winfrey Show’s host Oprah Winfrey Launches a TV network namely Oprah Winfrey Network (OWN) this Saturday. OWN will telecast 600 hours in the first year.

    Winfrey, at launch of network stated sporting lines, “Happy New Year everybody and welcome to OWN 24-hour seven-day-a-week television venture at midday US time. This is a very exciting day for me kicking off the next chapter of my life with all of you. Yes, the Oprah Winfrey Network is finally on the air. Among the new programs to be aired on the channel are "Finding Sarah", hosted by Ms Ferguson, and "Why Not?" with Grammy-award winning Canadian diva Shania Twain, who says she has lost her confidence and ability to sing.”

    The forecaster are still unsure whether the network will able to sustain in this competitive world of television network. Here the analyst for industry consultant SNL Kagan added that "Oprah has a very powerful brand name, but it's really difficult to get people to change their viewing habits and find a new channel, Plus, the fact that she'll still be on her syndicated show will probably be confusing to some people.

    Oprah also accepts with Wall Street Journal that it may take time for network to come into competitive line though the talk show was telecasted 140 times a year. She stated in this article that, "If you're on the outside looking in, of course it looks like a big risk," Winfrey told the paper. "But for me, it's not so much about going wider. It's about going deeper, so that you have a platform that has a deeper impact."

    Over & above network is also launching a new show where children take prison their work-holic parents, 2 cookery show, a mellow drama in which a family having mess getting controlled, a frank talk show about sex; and a series which profiles top names like Diane Sawyer, Jay-Z, Maya Angelou, and Condoleezza Rice.


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